Entertainment, Culture & Sports Corner!



Friday, February 19, 2016

MEET BARBARA PRISCILLA ASIEDU, A DREAMER READY TO TAKE ON THE WORLD

Born in Ghana’s industrial city, Tema, Barbara Priscilla Asiedu, has been residing in the United States of America for close to two decades and can best be described as a dreamer ready to take on the world. The young, versatile, multitalented and self-motivated entrepreneur aspires to become a pacesetter.  

With a Master of Science Degree in Management, specializing in Human Resources, Barbara has risen to a Management position in Human Resources at Hojiej Branded Foods (HBF), overseeing several restaurants in six (6) major airports on the east coast of America. Her aspiration is to become exceptionally successful in her chosen fields of endeavours.

Currently as the Human Resources Coordinator, her duties include staff development, coaching, unemployment resolution, compensation, overall turnover streamlining and other staffing related matters.

HBF specializes in providing restaurants in the top airports across the United States and currently has a portfolio of over thirty (30) popular and widely recognized brands which provides the traveling public with outstanding food and beverage quality incomparable to the best street location restaurants in any major city.

She joined HBF with over five years of experience in Corporate Human Resourcing,  previously working at Artsy Couture as a Professional Recruiter,  Jos A Bank Clothiers as an Employee Relations Manager and ECO-Battery as the Chief Operating Officer.

About her motivation, Ms. Asiedu said "what drives me is my purpose to serve a vast diverse people from all walks of life. What better place to do that than in airports? Therefore I am walking in my purpose. My strategy to success in my line of work is by adopting the leadership by example approach.”

Ms. Asiedu is a member of Society for Human Resources Management, HR Girlfriends and Film Financing Group. She is also the owner and Chief Executive Officer of Orbit Management Agency (www.orbitmgmtagency.com), and Operator at Shop Dress Suits (www.shopdresssuits.com).

Responding to how she is able to manage all these jobs, she said “my work and family life has demonstrated and taught me the balancing necessary to conquer any goal predestined. I think my infused strength is derived from a self-motivating force I developed through watching my father progress in life".

In December 2014, Ms. Asiedu was hand selected by the top American model mogul, Tyra Banks and her staff at Tyra Beauty as one of the Fierce 200 to become a Beautytainer for her cosmetics company, Tyra Beauty (www.tyra.com/barbsie). After a few months after assuming the role, she moved on to become a Bling Beautytainer and she is currently a Club VIP member.

Ms. Asiedu graduated from the University of Maryland Baltimore County with a Bachelor of Arts Degree in Psychology and a minor in Gender and Women Studies and also obtained a Master of Science Degree in Management from the University of Maryland University College in 2011.

She indicated that though relocating to the United States of America has been very challenging, it has been a great and life changing experience for her. "Relocating to the United States of America has changed my life for the better and I will forever be indebted to God and my family who made it possible to offset my life's journey in this country. However, being born and raised in Ghana was a blessing and I will forever pay my respect and serve the country of my birth at any time when there is the opportunity.”

Under the umbrella of her Orbit Management Agency, Ms. Asiedu aspires to bridge the long standing gap between African Actors and Musicians with their counterparts in the rest of the world especially those within the American Entertainment Industry. This will include working with all relevant stakeholders across the African continent to ensure structures are put in place for this to be able to happen. As a Talent Agent, she secured roles for Yvonne Nelson, John Dumelo and Van Vicker to act alongside Hollywood star Jimmy Jean-Louis in the movie One Night In Vegas in 2013.

Prior to her departure to the United States of America, she attended the Creator Preparatory School and Mexico No. 1 Junior Secondary School. Her fondest memory was when she was promoted to her elder sister’s class because she always finished her work early and talked too much to distract others!


To give back to her country of birth, she intends to serve as an agent of change by focusing on initiatives to develop the capacities of the youth. “Bringing change to the youth specifically to a larger extend is my interest. I intend to establish a foundation to minister to the youth of Ghana. This will include an initiative to keep brilliant but poor students in school to ensure they grow up to realise their dreams."

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