The sensational Ghanaian music crew and 4syte video music award winning group 4X4 has revealed their partnership with leading mobile communications giant and new owners of Zain, Bharti Airtel. Though refusing to disclose details of the deal due to a supposed policy of confidentiality, the Hiplife group becomes the networks first and official ambassadors in Ghana. This came to light at the African Regent hotel during a press conference to announce the release of ONE8’s first single.
Ghanaians have become known for their gross disregard and lack of adherence to time over the years, a phenomenon now considered as a bad joke. This isn’t getting funny anymore rather eaten deep into the cultural fiber of the nation. Hence, it is time event organizers in Ghana are told off and not allowed to hold their audience captives. This can’t be accepted in recent times when patrons are considered a major element for a successful event.
This was the exact situation at the Tuesday press conference when event organizers and officers of Airtel had to persuade some journalists who couldn’t endure the seemingly endless delay of the event. When it had to commence, it was without the music group which was supposed to chronicle their experience as the Ghanaian representatives on the ONE8 project. It took another hour for the group to show up only to render a rather pointless excuse.
Supported by Airtel, Rockstar 4000 and Sony Music Worldwide, ONE8 is a revolutionary project with a pan-African and global vision aimed at connecting millions of people through the universal language of music. The ONE8 group comprises of eight African artists across the continent and a global superstar. “Hands across the world” is the group’s first single featuring R‘n’B legend R. Kelly. It was recorded in Chicago with an extraordinary video after weeks of studio work.
Unfortunately for the Ghanaian group, they couldn’t secure entry visas to join R Kelly and the other African artists in Chicago. However, they were flown to Kenya where they connected with the group and contributed to the project via video conferencing. There, they also had video plus photo shots that were inserted into the final cut which is currently receiving rotations from the internet to other multimedia platforms around the world.
Responding to questions, the group expressed their excitement joining the ONE8 project and partnering with the Airtel for brand enhancement. According to them, getting the nod ahead of other great talents in the nation presents them with the challenge of doing more for themselves as well as Airtel. Rudy Kwakye, a representative of Rockstar 4000 was full of praises for 4X4, emphasizing on the enormous benefits the group stands to gain with their association with the ONE8 group.
Airtel promises to donate a percentage of all revenues from the “Hands across the world” to the Himankrom Methodist Junior Secondary School
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